SpencerLacy concept store, Style Lab, is more than just a retail space.
Opened in 2012, it's designed to be a full sensory experience, conveying what
the label stands for - luxury, versatility and effortless style - through all five senses.
At the heart of the store's concept is 'touch', showcasing the sublime feel
of SpencerLacy's garments, while partnerships with complementing brands
in-store address the other four senses; sight, smell, tastes and sound.
Style Lab was originally opened as a pop-up store on Melbourne's buzzing
Gertrude St, Fitzroy. Due to its overwhelming success the pop-up has turned permanent,
becoming SpencerLacy's flagship store... with more retail outlets planned for 2014.
Brand partners in-store include:
Sight: store fit-out by Izzi and Popo - importers of European Antiques (all pieces for sale),
homewares by Exhibit, jewellery from coveted Australian labels Liberté, Nicole Fendel,
and Naomi Murrell.
Taste: Deitea Tea, chocoMe handmade chocolate.
Smell: The Scent of Home candles - new Melbourne company making natural
soy-wax hand poured in Melbourne with the most divine scents.
Sound: Tunes mixed for Style Lab by Melbourne's own DJ Lauren Mac
(her album available to purchase in-store).
Mon - Sat 10am - 6pm
Sunday 11am - 4pm
124 Gertrude Street,
Fitzroy VIC 3065